Beschrijving
For the estimated six to eight million entrepreneurs each year who plan to establish a retail business, here is a careful, step-by-step approach to small business ownership. Based on the author's lifetime experience as a retail businessman, consultant, and entrepreneur, this book gets right down to business on such vital subjects as -- developing an effective business plan -- choosing the right sources of financing -- finding the right location, lease, and design -- managing employees and inventory -- maximimizing retail display, promotion, and advertising opportunities -- financial management and growth -- and many more.