Beschrijving
Strategic Business Communication is an umbrella term that is used in this book to describe the application of communication as a management tool for solving organisational problems. Writers in many disciplines have contributed to the body of knowledge built up in this field in recent decades. These include strategic management, organisational behaviour, corporate communication, marketing communication, public relations, mass communication, speech communication, and business communication. We have selected 18 articles written by Belgian and Dutch authors, clustered around four themes: strategy and communication, management and communication, marketing and communication and language studies and communication.