Beschrijving
This book shows how to design digital ecosystem business models. You will learn how to create value proposition, a value network of partners that deliver the proposition, and a revenue model for the entire network. Contains dozens of case studies to illustrate these ideas.
"Readers, you hold in your hands a workbook of first quality. Let yourself be seduced by the proposed techniques and tactics for designing network-centric business models, value propositions and value networks, illustrated by several case studies with real-world examples." Alex Osterwalder and Yves Pigneur, co-inventors of the Business Model Canvas.
"A remarkable book! Enriched by many easy-to-read cases, enlightening diagrams, and readily applicable sets of questions." Paul Timmers, Oxford University, KU Leuven.
"Whether you're competing or collaborating in today's digital business world, understanding business models is fundamental to success. This book shows you how to clearly tilt the balance of these ecosystems in your favor." Ronald C. Pruett, Jr., The Boston Associates.
"Roel and Jaap are pioneers of digital business thinking." Matt McLarty, CTO Boomi, co-author of Unbundling the Enterprise.