Beschrijving
This book is designed as a practical, comprehensive guide for those preparing for the CCXP exam. But it is also much more than that—it is a roadmap for becoming a stronger CX leader, whether or not you sit for the certification. Inside, you'll find:
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An overview of the CCXP exam format, requirements, and application process.
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A deep dive into the five core disciplines of CX tested in the exam:
- Customer-Centric Culture
- Organizational Adoption & Accountability
- Customer Insights & Understanding
- Experience Design, Improvement & Innovation
- Metrics, Measurement & ROI
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Clear definitions, frameworks, and subtopics explained in detail.
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Real-world examples and case studies from leading CX organizations.
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Study tips, sample questions, and tools to help you prepare effectively.
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Practical applications that go beyond exam prep to strengthen your everyday CX leadership.