Lecture Series on Marketing

Beschrijving

This manual has been designed keeping in view the general requirements SUIT course syllabus for Principles of Marketing. The book covers concepts such as basic approaches to marketing, Product, Price, Placement and Promotion and helps build conceptual background with emphasis on Practical applications. Care has been taken to keep the language simple and approach integrated to help students learn above the language barrier.

€ 71,00
3 - 5 weken
Nieuw: (bol.com)
EAN: 9783844309386
Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
februari 2011
Aantal pagina's
164 pagina's
Illustraties
Nee